Committing to Community Safety through the iPromise Campaigns
As a personal injury law firm, the Luhrsen Law Group has ample experience helping accident victims in Southwest and Central Florida get the compensation they need to recover. We’re a family law firm, and we know how devastating it would be if someone we loved suffered a serious and preventable injury. With this in mind, we have long been committed to also helping prevent accidents, especially ones that really are entirely avoidable. That’s why we launched the iPromise campaign which focuses on getting all drivers and most especially the most vulnerable drivers, teens, to pledge not to text and drive (distracted driving).
iPromise is our way of spreading awareness of the devastation texting while driving causes and promoting safe habits among drivers in Bradenton, Sarasota, and beyond. We believe this is the best way to give back to the community. To encourage and motivate drivers to take our iPromise pledge, each of our campaigns offers an incentive. Our initial iPromise campaigns offered educational scholarship monies to teen drivers who along with their parents took the iPromise pledge not to text and drive. Hundreds of teens took the iPromise pledge and Luhrsen Law Group proudly awarded over $10,000 in scholarship give-aways.
About Luhrsen Law Group’s Spring 2015 iPromise Campaign
Our spring 2015 iPromise campaign continues to focus on teen drivers but also offers incentives to all drivers who take our iPromise pledge. The first component offers high schools a way to partner with us in helping deliver the message that texting and driving don’t mix. When high school students take the iPromise pledge, they will be prompted to also list their high school. We will then award the three high schools with the highest number of teens who pledge (minimum participation required) with unrestricted prize monies of $1,500, $1,000 and $500. Along with the awards to the high schools, we will also randomly select among all iPromise pledgers, including teens, and give away free iPad minis.
Why the Luhrsen Law Group Cares about Distracted Driving
Our iPromise campaigns focus on the message “Don’t Text and Drive” because distracted driving has been a pervasive problem in South Florida and the country as a whole. Indeed, among teens it is increasingly becoming a more serious problem than drunk driving. Many studies have shown that the multitasking required when texting or talking on the phone and driving is incredibly dangerous; one study from the Virginia Tech Transportation Institute actually found that this type of visual-manual subtask increases a drivers chances of being in an accident by three times.
According to the National Highway Transportation and Safety Administration, roughly 660,000 Americans are using their cell phone while driving at any given daylight moment. These drivers are taking their eyes off the road for an average of five seconds at a time, and at a speed of 55 mph, this is the equivalent of driving the entire length of a football field while blindfolded.
Young drivers are in a disproportionately high number of distracted driving crashes because they are typically less experienced behind the wheel and often accustomed to using technology in all areas of their lives. In fact, a quarter of all teens say they respond to at least one text message every time they drive, and 20% admit to carrying on extended text message conversations behind the wheel. As a result, at least 10% of all teen drivers involved in fatal accidents were reported to be texting at the time.
Many states have begun taking steps to combat distracted driving tragedies, and in October 2013, Florida banned texting and driving. Although Florida took a step in the right direction, many Floridians believe the law is not enough of an incentive to significantly reduce distracted driving. For one thing, texting while driving is a secondary offense, meaning that the police cannot ticket someone for texting and driving unless that person has committed another traffic violation, such as speeding. Secondly, the fine for texting and driving is currently set at $30, which is not a particularly strong deterrent for someone who is determined to text behind the wheel.
How the iPromise Not to Text and Drive Campaign Works
In order to provide greater motivation to stop texting and driving, the Luhrsen Law Group asks drivers to sign our iPromise pledge. We encourage them to help us spread awareness by using the hashtag #LLGiPromise on Twitter, Facebook, and Instagram. All entrants receive our iPromise sticker for placement in their vehicles as a way of reminding them not to text and drive. Everyone who takes the iPromise pledge automatically also gets registered for the incentive opportunities as well.
Our first three month iPromise campaign was a huge success. With over 400 teens (plus their parents) committing not to text and drive, we feel confident that these families will help make Florida’s roads safer. With the success of a second campaign and several hundred more teens and their families on board, we look forward to continuing to use future iPromise campaigns to fight distracted driving and other accident causes.
While our iPromise campaign runs during the school year, we encourage you to take the iPromise pledge not to text and drive at any time. The people you share the road with will thank you… and importantly, the more people who commit not to text and drive, the fewer distracted driving accidents we will see. By putting your phone away while you’re behind the wheel, you’ll be less likely to become involved in an accident that results in injury to you, your passengers or others and more time to enjoy life.
Setting aside your phone while you drive is the responsible thing to do. If you’re tempted to check your phone while you’re driving, just remember that no text is worth risking your life or the lives of others. Please join Luhrsen Law Group in promising not to text and drive.
About the Luhrsen Law Group
The Luhrsen Law Group consists of a tight-knit legal team that takes pride in calling Sarasota, Florida, our home. We want to do everything we can to keep the members of our community safe, but we know that, unfortunately, accidents and automobile crashes still happen no matter what we do to help prevent them. You can help minimize the chances of being in an accident by committing to one of our iPromise campaigns, but if you are still injured in an accident due to another’s negligence, we encourage you to contact our law firm as soon as possible where we educate and advocate for the victims we serve.
We focus on giving all of our clients close personal attention to fully understand the details of their case and achieve the best possible outcome. Whether you’ve been injured in a car accident by a distracted driver, struck by a driver while you were walking, or injured in any other way related to another person or company’s negligence, we want to make sure you get the monetary compensation you need to cover your medical bills and other associated costs, such as loss of income.
To learn more about our services, discuss our iPromise campaigns, or schedule an initial consultation, call us at 1-866-957-4878 (toll-free) or 941-957-4878 (Sarasota). You can also fill out the short contact form on our website, and we’ll get back to you promptly. Help us make South Florida a better place by committing to safe habits and by standing up for your rights if you’re injured by another.
iPromise Fall 2014 Campaign (coming soon)
This amazing “Don’t Text and Drive” public service video provided by Girls Inc of Sarasota